Assisting small to mid-sized organizations with creating (or refreshing) their unique brand, including vision, mission, character, persona, voice, tagline, primary and secondary messaging, and more; developing and executing full-scale brand strategies for clients, including social media planning, marketing and communications plans, employee on-boarding, culture building, and community engagement.

Courses taught: Media and the Message; Advanced Strategic Communications

Leading the marketing team for innovative Financial Feminist(TM) platform, including providing strategic guidance and advice for growth marketing tactics across the organization.

Worked with start-up, mid-sized, and vintage companies with creating (or refreshing) their brand; conducted primary and secondary research for brand building, including surveys, focus groups, and content analysis. Used both qualitative and quantitative data to inform the development of client brands.

Provided strategic communications and social media advice internally and for clients; worked on content development for internal and external communication, including websites, social media, proposals, reports, and marketing and communication plans; conducted market research, gathering qualitative and quantitative data, interpreting the data, and writing reports back to clients based on results and findings.

Planned multi-million dollar branch budgets including monthly review of expenditures, an annual assessment of budgetary needs, and year-end forecasting; researched and drafted internal and external communication, speaking notes, and parliamentary updates for the Office of the Speaker of the Legislative Assembly, the Office of the Clerk, and Parliamentary Counsel; assisted with drafting Bills and legislation for presentation in the Assembly.